Timeline

Harbourview Dental (sample)TimelineAbout this pageEvery change we made, and what it did.

This demo shows sample data. It is read only: nothing you do here changes anything.

Timeline

Every change we made, and what it did

1 to 11 Nov, compared with 1–11 Oct and 1–11 Nov 2025

1 to 11 NovUpdated Wed 11 Nov, 9:00 am

November so far: 3 changes, 0 already helping, 3 too early to tell. Since we started in May, 15 of 21 changes helped.

Changes made

3so far

↑ 2 vs 1–11 Oct

3AI agents0approved by you0our team

Change log · 9:00 am

Changes that helped

15of 21 since May

71% made the number they aimed at better

15helped3too early3no clear change0worse

Change log · 9:00 am

Morning checks

3so far

0 found something to fix

One dot a dayFilled: found something

Work log · 9:00 am

Changes each month

Changes each month

Each number is one change. Press it to see before and after.

May123
Jun456
Jul789
Nov so far192021

November, 11 of 30 daysA changeUndone

Show as a table
MonthChanges
May3
June3
July3
August3
September3
October3
November (so far)3

Coming next

Our AI agents, checked by our team

Planned changes are not available yet.

Every change, newest first

21 changes

November 20263 changes

  1. 21Google Maps · Our AI agentsPosted the school holiday opening hoursCheck Wed 9 Dec
    BeforeNo holiday post
    AfterHoliday hours posted

    Why: Families plan check-ups in the school holidays.

  2. 20Google Ads · Our AI agentsAdded the suburb name to every ad headlineCheck Wed 9 Dec
    BeforeYour local dentist
    AfterSuburb in every headline

    Why: Local words help people see the clinic is nearby.

  3. 19Google Search · Our AI agentsRewrote the check-ups page title and descriptionCheck Wed 2 Dec
    BeforeJust 'Check-ups'
    AfterService, suburb, booking

    Why: The page title should match what people search for.

October 20263 changes

  1. 18Meta ads · Our AI agentsAdded a Book now button to the Meta adMeta enquiries up from 22 to 27
    BeforeLearn more
    AfterBook now

    Why: One step fewer to book.

  2. 17Content · Our AI agentsPublished a guide to how often to have a check-upOpened 140 times from Google
    BeforeNo guide
    AfterGuide published

    Why: A common question from new patients.

  3. 16Website · Our AI agentsMade the home page load faster on phonesFewer people leave before it opens
    Before4.1 seconds
    After1.9 seconds

    Why: Slow pages lose visitors before they see the clinic.

September 20263 changes

  1. 15Google Maps · Our AI agentsAnswered six common questions on the Google profileNo clear change after four weeks; the change stays.
    Before0 answers
    After6 answers

    Why: Parking, payment plans and health funds came up often on calls.

  2. 14Google Ads · Our AI agentsMoved ad budget from late evenings to morningsCost per lead down from $21 to $19
    BeforeEven across the day
    AfterMore from 7 to 11am

    Why: Most calls that became bookings came in the morning.

  3. 13Google Search · Our AI agentsLinked the services pages from the home pageServices page clicks up 18%
    BeforeMenu only
    AfterLinked from home page

    Why: Google and visitors find linked pages more easily.

August 20263 changes

  1. 12Meta ads · Our AI agentsTested a photo of the real reception in the Meta adNo clear change after four weeks; the change stays.
    BeforeStock photo
    AfterReal reception photo

    Why: Real photos help people recognise the clinic.

  2. 11Content · Our AI agentsPublished a guide to a child's first dental visitOpened 120 times from Google
    BeforeNo guide
    AfterGuide published

    Why: Parents search for this before booking.

  3. 10Website · Our AI agentsMade the phone number tap-to-call on every pageWebsite calls up from 22 to 30
    BeforePlain text
    AfterTap to call

    Why: Callers had to copy the number by hand.

July 20263 changes

  1. 9Google Maps · Our AI agentsAdded 12 new photos of the clinic and teamProfile views up 14%
    Before4 photos
    After16 photos

    Why: People like to see a clinic before they visit.

  2. 8Google Search · Our AI agentsAdded a page for emergency dental careEmergency page clicks up 4 weeks running
    BeforeOne line on the home page
    AfterIts own page

    Why: People search for an emergency dentist by suburb.

  3. 7Google Ads · Our AI agentsAdded a call button to the check-up adsCalls from ads up from 29 to 37
    BeforeNo call button
    AfterCall button on phones

    Why: Most searches happen on a phone.

June 20263 changes

  1. 6Meta ads · Our AI agentsShowed the Meta ad only to people within 8 kmNo clear change after four weeks; the change stays.
    Before25 km
    After8 km

    Why: Most patients come from nearby suburbs.

  2. 5Content · Our AI agentsPublished a guide to a check-up and cleanOpened 160 times from Google
    BeforeNo guide
    AfterGuide published

    Why: Many local searches ask what a check-up involves.

  3. 4Website · Our AI agentsShortened the booking formForms up from 31 to 39 a month
    Before9 fields
    After4 fields

    Why: Long forms lose people on phones.

May 20263 changes

  1. 3Google Ads · Our AI agentsStopped ads showing for searches that bring no patientsCost per lead down from $24 to $21
    BeforeShowed for job searches
    AfterJob searches excluded

    Why: They spent money without bringing an enquiry.

  2. 2Google Search · Our AI agentsRewrote the home page title for GoogleClicks from Google up from 520 to 575
    BeforeJust 'Home'
    AfterService and suburb

    Why: The old title did not say what the clinic does or where it is.

  3. 1Google Maps · Our AI agentsAdded Saturday hours to the Google profileProfile calls up from 38 to 47 a month
    BeforeWeekdays only
    AfterWeekdays and Saturday morning

    Why: People often look for a weekend appointment.

Checks, findings and drafts
  1. Wed 11 NovChecked search visibility and website forms (sample).Check
  2. Sun 8 NovChecked search visibility and website forms (sample).Check
  3. Sun 1 NovChecked search visibility and website forms (sample).Check
  4. Sat 31 OctChecked search visibility and website forms (sample).Check
  5. Thu 29 OctChecked search visibility and website forms (sample).Check
  6. Thu 22 OctChecked search visibility and website forms (sample).Check
  7. Thu 15 OctChecked search visibility and website forms (sample).Check
  8. Thu 8 OctChecked search visibility and website forms (sample).Check
  9. Thu 1 OctChecked search visibility and website forms (sample).Check
  10. Wed 30 SepChecked search visibility and website forms (sample).Check
  11. Tue 29 SepChecked search visibility and website forms (sample).Check
  12. Tue 22 SepChecked search visibility and website forms (sample).Check
  13. Tue 15 SepChecked search visibility and website forms (sample).Check
  14. Tue 8 SepChecked search visibility and website forms (sample).Check
  15. Tue 1 SepChecked search visibility and website forms (sample).Check
  16. Mon 31 AugChecked search visibility and website forms (sample).Check
  17. Sat 29 AugChecked search visibility and website forms (sample).Check
  18. Sat 22 AugChecked search visibility and website forms (sample).Check
  19. Sat 15 AugChecked search visibility and website forms (sample).Check
  20. Sat 8 AugChecked search visibility and website forms (sample).Check
  21. Sat 1 AugChecked search visibility and website forms (sample).Check
  22. Fri 31 JulChecked search visibility and website forms (sample).Check
  23. Wed 29 JulChecked search visibility and website forms (sample).Check
  24. Wed 22 JulChecked search visibility and website forms (sample).Check
  25. Wed 15 JulChecked search visibility and website forms (sample).Check
  26. Wed 8 JulChecked search visibility and website forms (sample).Check
  27. Wed 1 JulChecked search visibility and website forms (sample).Check
  28. Tue 30 JunChecked search visibility and website forms (sample).Check
  29. Mon 29 JunChecked search visibility and website forms (sample).Check
  30. Mon 22 JunChecked search visibility and website forms (sample).Check
  31. Mon 15 JunChecked search visibility and website forms (sample).Check
  32. Mon 8 JunChecked search visibility and website forms (sample).Check
  33. Mon 1 JunChecked search visibility and website forms (sample).Check
  34. Sun 31 MayChecked search visibility and website forms (sample).Check
  35. Fri 29 MayChecked search visibility and website forms (sample).Check
  36. Fri 22 MayChecked search visibility and website forms (sample).Check
  37. Fri 15 MayChecked search visibility and website forms (sample).Check
  38. Fri 8 MayChecked search visibility and website forms (sample).Check
  39. Fri 1 MayChecked search visibility and website forms (sample).Check
How we count these numbers

A change is one thing we did that you could see or measure: a blocked search, a new ad, money moved between campaigns, a page, a profile edit. Small automatic bid moves by Google or Meta are not listed.

Who: "Our AI agents" made it on their own, inside the rules you agreed. "Approved by our team" means a person on our team checked it first: money moves inside your monthly amount, targeting and profile or site fixes. "Approved by you" means it waited for your OK first: new campaigns, new ad wording, prices or offers, and clinical wording. "Our team" means a person on our team made it.

Before and after Each change is measured on the number it was meant to move, over the same length of time before and after. Results under 3 weeks old say "Too early to tell".

Undone We put it back the way it was, because it made things worse.