Timeline

Harbourview Dental (sample)TimelineAbout this pageEvery change we made, and what it did.

This demo shows sample data. It is read only: nothing you do here changes anything.

Timeline

Every change we made, and what it did

Whole month, compared with June and Jul 2025

1 to 31 JulUpdated 113 days ago

July: 3 changes, 3 already helping. Since we started in May, 8 of 9 changes helped.

Changes made

3

0 vs Jun

3AI agents0approved by you0our team

Change log · 21 July, 9:00 am

Changes that helped

8of 9 since May

89% made the number they aimed at better

8helped0too early1no clear change0worse

Change log · 21 July, 9:00 am

Morning checks

6

0 found something to fix

One dot a dayFilled: found something

Work log · 21 July, 9:00 am

Changes each month

Changes each month

Each number is one change. Press it to see before and after.

May123
Jun456
Jul789

A changeUndone

Show as a table
MonthChanges
May3
June3
July3

Every change, newest first

9 changes

July 20263 changes

  1. 9Google Maps · Our AI agentsAdded 12 new photos of the clinic and teamProfile views up 14%
    Before4 photos
    After16 photos

    Why: People like to see a clinic before they visit.

  2. 8Google Search · Our AI agentsAdded a page for emergency dental careEmergency page clicks up 4 weeks running
    BeforeOne line on the home page
    AfterIts own page

    Why: People search for an emergency dentist by suburb.

  3. 7Google Ads · Our AI agentsAdded a call button to the check-up adsCalls from ads up from 29 to 37
    BeforeNo call button
    AfterCall button on phones

    Why: Most searches happen on a phone.

June 20263 changes

  1. 6Meta ads · Our AI agentsShowed the Meta ad only to people within 8 kmNo clear change after four weeks; the change stays.
    Before25 km
    After8 km

    Why: Most patients come from nearby suburbs.

  2. 5Content · Our AI agentsPublished a guide to a check-up and cleanOpened 160 times from Google
    BeforeNo guide
    AfterGuide published

    Why: Many local searches ask what a check-up involves.

  3. 4Website · Our AI agentsShortened the booking formForms up from 31 to 39 a month
    Before9 fields
    After4 fields

    Why: Long forms lose people on phones.

May 20263 changes

  1. 3Google Ads · Our AI agentsStopped ads showing for searches that bring no patientsCost per lead down from $24 to $21
    BeforeShowed for job searches
    AfterJob searches excluded

    Why: They spent money without bringing an enquiry.

  2. 2Google Search · Our AI agentsRewrote the home page title for GoogleClicks from Google up from 520 to 575
    BeforeJust 'Home'
    AfterService and suburb

    Why: The old title did not say what the clinic does or where it is.

  3. 1Google Maps · Our AI agentsAdded Saturday hours to the Google profileProfile calls up from 38 to 47 a month
    BeforeWeekdays only
    AfterWeekdays and Saturday morning

    Why: People often look for a weekend appointment.

Checks, findings and drafts
  1. Fri 31 JulChecked search visibility and website forms (sample).Check
  2. Wed 29 JulChecked search visibility and website forms (sample).Check
  3. Wed 22 JulChecked search visibility and website forms (sample).Check
  4. Wed 15 JulChecked search visibility and website forms (sample).Check
  5. Wed 8 JulChecked search visibility and website forms (sample).Check
  6. Wed 1 JulChecked search visibility and website forms (sample).Check
  7. Tue 30 JunChecked search visibility and website forms (sample).Check
  8. Mon 29 JunChecked search visibility and website forms (sample).Check
  9. Mon 22 JunChecked search visibility and website forms (sample).Check
  10. Mon 15 JunChecked search visibility and website forms (sample).Check
  11. Mon 8 JunChecked search visibility and website forms (sample).Check
  12. Mon 1 JunChecked search visibility and website forms (sample).Check
  13. Sun 31 MayChecked search visibility and website forms (sample).Check
  14. Fri 29 MayChecked search visibility and website forms (sample).Check
  15. Fri 22 MayChecked search visibility and website forms (sample).Check
  16. Fri 15 MayChecked search visibility and website forms (sample).Check
  17. Fri 8 MayChecked search visibility and website forms (sample).Check
  18. Fri 1 MayChecked search visibility and website forms (sample).Check
How we count these numbers

A change is one thing we did that you could see or measure: a blocked search, a new ad, money moved between campaigns, a page, a profile edit. Small automatic bid moves by Google or Meta are not listed.

Who: "Our AI agents" made it on their own, inside the rules you agreed. "Approved by our team" means a person on our team checked it first: money moves inside your monthly amount, targeting and profile or site fixes. "Approved by you" means it waited for your OK first: new campaigns, new ad wording, prices or offers, and clinical wording. "Our team" means a person on our team made it.

Before and after Each change is measured on the number it was meant to move, over the same length of time before and after. Results under 3 weeks old say "Too early to tell".

Undone We put it back the way it was, because it made things worse.