Timeline

Harbourview Dental (sample)TimelineAbout this pageEvery change we made, and what it did.

This demo shows sample data. It is read only: nothing you do here changes anything.

Timeline

Every change we made, and what it did

Whole month, compared with April and May 2025

1 to 31 MayUpdated 174 days ago

May: 3 changes, 3 already helping. Since we started in May, 3 of 3 changes helped.

Changes made

3

↑ 3 vs Apr

3AI agents0approved by you0our team

Change log · 21 May, 9:00 am

Changes that helped

3of 3 since May

100% made the number they aimed at better

3helped0too early0worse

Change log · 21 May, 9:00 am

Morning checks

6

0 found something to fix

One dot a dayFilled: found something

Work log · 21 May, 9:00 am

Changes each month

Changes each month

Each number is one change. Press it to see before and after.

May123

A changeUndone

Show as a table
MonthChanges
May3

Every change, newest first

3 changes

May 20263 changes

  1. 3Google Ads · Our AI agentsStopped ads showing for searches that bring no patientsCost per lead down from $24 to $21
    BeforeShowed for job searches
    AfterJob searches excluded

    Why: They spent money without bringing an enquiry.

  2. 2Google Search · Our AI agentsRewrote the home page title for GoogleClicks from Google up from 520 to 575
    BeforeJust 'Home'
    AfterService and suburb

    Why: The old title did not say what the clinic does or where it is.

  3. 1Google Maps · Our AI agentsAdded Saturday hours to the Google profileProfile calls up from 38 to 47 a month
    BeforeWeekdays only
    AfterWeekdays and Saturday morning

    Why: People often look for a weekend appointment.

Checks, findings and drafts
  1. Sun 31 MayChecked search visibility and website forms (sample).Check
  2. Fri 29 MayChecked search visibility and website forms (sample).Check
  3. Fri 22 MayChecked search visibility and website forms (sample).Check
  4. Fri 15 MayChecked search visibility and website forms (sample).Check
  5. Fri 8 MayChecked search visibility and website forms (sample).Check
  6. Fri 1 MayChecked search visibility and website forms (sample).Check
How we count these numbers

A change is one thing we did that you could see or measure: a blocked search, a new ad, money moved between campaigns, a page, a profile edit. Small automatic bid moves by Google or Meta are not listed.

Who: "Our AI agents" made it on their own, inside the rules you agreed. "Approved by our team" means a person on our team checked it first: money moves inside your monthly amount, targeting and profile or site fixes. "Approved by you" means it waited for your OK first: new campaigns, new ad wording, prices or offers, and clinical wording. "Our team" means a person on our team made it.

Before and after Each change is measured on the number it was meant to move, over the same length of time before and after. Results under 3 weeks old say "Too early to tell".

Undone We put it back the way it was, because it made things worse.