Meta ads'%20d='m24.49,37.3c14.24-21.95%2034.79-37.3%2058.36-37.3%2013.65,0%2027.22,4.04%2041.39,15.61%2015.5,12.65%2032.02,33.48%2052.63,67.81l7.39,12.32c17.84,29.72%2027.99,45.01%2033.93,52.22%207.64,9.26%2012.99,12.02%2019.94,12.02%2017.63,0%2022.03-16.2%2022.03-34.74l27.4-.86c0,19.38-3.82,33.62-10.32,44.87-6.28,10.88-18.52,21.75-39.11,21.75-12.8,0-24.14-2.78-36.68-14.61-9.64-9.08-20.91-25.21-29.58-39.71l-25.79-43.08c-12.94-21.62-24.81-37.74-31.68-45.04-7.39-7.85-16.89-17.33-32.05-17.33-12.27,0-22.69,8.61-31.41,21.78z'/%3e%3cpath%20id='Logo2'%20style='fill:url(%23Grad_Logo2)'%20d='m82.35,31.23c-12.27,0-22.69,8.61-31.41,21.78-12.33,18.61-19.88,46.33-19.88,72.95%200,10.98%202.41,19.41%205.56,24.51l-26.48,17.44c-6.8-11.31-10.14-26.15-10.14-43.06%200-30.75%208.44-62.8%2024.49-87.55%2014.24-21.95%2034.79-37.3%2058.36-37.3z'/%3e%3c/svg%3e)
Spent
$310.00of $318
Meta's share of the $1,400 budget
97% of this channel's share
97%
Within budget
Meta Ads Manager · 31 Oct, 9:00 am
This demo shows sample data. It is read only: nothing you do here changes anything.
Meta ads
Facebook and Instagram. Reaches people nearby before they search
Good1 to 31 Oct
October: 31 enquiries at $10.00 each, Meta's count, under your $40 target, with $310.00 of $318 spent.
Enquiries
31
Same-days comparison not available yet
Forms, messages and calls Meta counted from your ads
Meta Ads Manager · 31 Oct, 9:00 am
Cost per enquiry
$10.00
Same-days comparison not available yet
$40
Under targetTarget $40 or less
Meta Ads Manager · 31 Oct, 9:00 am
How your Meta ads are improving
SampleSince we started in May, cost per enquiry is steady at $10.00, and enquiries are steady at 31 a month.
Cost per enquiry each month
Lower is better. Spent ÷ Meta's count of enquiries.
Target $40 (above chart)A change we made. Press it to see before and after
Show as a table
| Month | Spent | Enquiries | Cost per enquiry |
|---|---|---|---|
| May 2026 | $310 | 31 | $10.00 |
| June 2026 | $300 | 30 | $10.00 |
| July 2026 | $310 | 31 | $10.00 |
| August 2026 | $310 | 31 | $10.00 |
| September 2026 | $300 | 30 | $10.00 |
| October 2026 | $310 | 31 | $10.00 |
Enquiries each month
Meta's count of forms, messages and calls from your ads.
A change we made. Press it to see before and after
What our AI agents did in October
Our AI agents, checked by our team0
Ads refreshed
None in October.
0
Money moved to the best ad
None in October.
1.3
Times each person saw your ads
Checked every morning. Under 3.5, so people are not tired of your ads.
How people saw themNot available yet
Checks run
Check totals are not reported yet.
How we countBefore and after each change
See the whole timelineTimeline3Our AI agents
Added a Book now button to the Meta ad
BeforeLearn more
AfterBook now
Why
One step fewer to book.
2Our AI agents
Tested a photo of the real reception in the Meta ad
BeforeStock photo
AfterReal reception photo
Why
Real photos help people recognise the clinic.
1Our AI agents
Showed the Meta ad only to people within 8 km
Before25 km
After8 km
Why
Most patients come from nearby suburbs.
How people saw and clicked your ads
1 to 31 Oct. Last month's figures are not available yet.- Times shownImpressions
- 13,950
- People reachedReach
- 10,850
- Times each person saw themFrequency
- 1.3
- Clicks
- 248
- Click rateCTR
- 1.8%
- Cost per clickCPC
- $1.25
- Cost per 1,000 viewsAverage CPM
- $22.22
Top ads
1 to 31 Oct, most enquiries first- Meet Harbourview (sample)Sample ad: meet your local dental team.
Enquiries31
Per enquiry$10.00
Spent$310.00
Click rate1.8%
Enquiries each day, Meta's count
Meta's count is kept separate
We do not add Meta's 31 to the leads on Home. Someone can fill in a Facebook form and then also call or book on your website, and adding the two would count that person twice. Home counts each person who called the clinic or got a new opportunity in your clinic's GHL account once, so those are the people you can call back.
How we count these numbers
- Spent
- What Meta says your ads cost so far this month. Your Meta invoice is the final amount and can differ by a few cents.
- Enquiries, Meta's count
- Meta counts a form filled in on Facebook or Instagram, a form on your website that Meta can see, and sometimes a message or a call. Meta estimates some of these, and it misses some people on iPhones. So it is a guide, not a list of people.
- Cost per enquiry
- Spent on ads that ask for enquiries, divided by Meta's count from those ads.
- Times shown, people reached
- Times shown counts every time one of your ads appeared on a screen. People reached counts each person once. Times shown divided by people reached is how often each person saw your ads.
- Click rate, cost per click, cost per 1,000 views
- Click rate is clicks divided by times shown. Cost per click is spent divided by clicks. Cost per 1,000 views is what 1,000 showings of your ads cost; Meta calls it CPM.
- Before and after
- Each change is measured on the number it was meant to move, over the same length of time before and after. Results under 3 weeks old say "Too early to tell".
- Against last month
- We compare the same days of last month, so a part month is fair to a full one.
- When it updates
- We get Meta's figures each morning. Meta keeps counting for a couple of days, so the last 2 days can still go up or down a little. No patient details reach this page.