Google Ads

Harbourview Dental (sample)Google AdsAbout this pageFinds people searching for a dentist right now. Spend, leads and the changes our AI agents made.

This demo shows sample data. It is read only: nothing you do here changes anything.

Google Ads

Finds people searching for a dentist right now

1 to 11 Nov, compared with 1–11 Oct and 1–11 Nov 2025

1

Thing needs your OK

Check-ups at Harbourview (sample)
Review
Good1 to 11 NovUpdated Wed 11 Nov, 9:00 amSample

November so far: 47 calls, forms and booking clicks at $8.14 each, under your $40 target, and spending is on pace for $1,088.

Leads

47so far

↑ 2 vs 1–11 Oct

23calls24forms0Booking clicks (Google)

GHL + Google Ads · 9:00 am

Cost per lead

$8.14

↓ $0.17 vs 1–11 Oct

Under targetTarget $40 or less

GHL + Google Ads · 9:00 am

Spend

$383of $1,088

Google Ads' share of the $1,400 budget

35% of this channel's share

On paceBy 30 Nov about $1,040

Google Ads · 9:00 am

What did your callers want?

November 2026 so far · Your clinic's tracked calls, analysed for what callers asked about.

Calls analysed
23
Said they were new patients
16
Interested in an appointment
1713 yes · 4 maybe
Raised price concerns
5High or medium concern

Top treatments asked about

  1. Check-ups and cleans16 calls
  2. Emergency care4 calls
  3. Children's dentistry3 calls

A call can include several treatments. Appointment interest is not a confirmed booking.

Google Ads · November · Harbourview Dental (sample)

What we did, and how it is going

We check each change about 4 weeks after it goes live. If it did not help, we undo it and tell you.

Changes this month

1

0 done1 being measured

First result

in 28 days

Calls from your ads, 1 to 11 Nov

23

Counted by GHL

Calls from your Google Ads each day, with our changes

Numbers mark the changes below. Grey ticks are days with no data.

024Mon, 12 Oct: 1 call12 OctTue, 13 Oct: 2 callsWed, 14 Oct: 3 callsThu, 15 Oct: 1 callFri, 16 Oct: 2 callsSat, 17 Oct: 3 calls17 OctSun, 18 Oct: 1 callMon, 19 Oct: 2 callsTue, 20 Oct: 3 callsWed, 21 Oct: 1 callThu, 22 Oct: 2 calls22 OctFri, 23 Oct: 3 callsSat, 24 Oct: 1 callSun, 25 Oct: 2 callsMon, 26 Oct: 3 callsTue, 27 Oct: 1 call27 OctWed, 28 Oct: 2 callsThu, 29 Oct: 3 callsFri, 30 Oct: 1 callSat, 31 Oct: 2 callsSun, 1 Nov: 2 calls1 NovMon, 2 Nov: 3 callsTue, 3 Nov: 1 callWed, 4 Nov: 2 callsThu, 5 Nov: 3 callsFri, 6 Nov: 1 call6 NovSat, 7 Nov: 2 callsSun, 8 Nov: 3 callsMon, 9 Nov: 1 callTue, 10 Nov: 2 callsWed, 11 Nov: 3 calls11 Nov1: Added the suburb name to every ad headline1

The changes

  1. · Our AI agents

    Added the suburb name to every ad headline

    Local words help people see the clinic is nearby.

    Your local dentist→Suburb in every headline

    MeasuringDay 1 of 28

    Result

See the whole timeline

Coming up

What happens next

  1. Results for 1 change

    We tell you what each change did, and undo any that did not help.

Planned next

Nothing planned yet

Your practice

Patients and return, Nov

If each new patient is worth $1,000:

about $28 to $29for every $1 of ads

Counting all new patients, not only ones from ads.

14 new patients, one dot each. Tied to an ad call or form: Not available yet

Why

14 × $1,000 ÷ $492.80 ad spend. Monthly only, from the count your practice gives us. This uses the same month spend as Home's Spend vs budget, across both paid channels. We use your own patient value when you give it to us.

Cost per lead

$8.14

Target $40.00

On target

Down 2% vs 1–11 Oct

Search share

72%of the searches the ads could show for

15% lost to budget

10% lost to ad rank

Campaigns
  • Check-ups (sample)24 forms · 0 booking clicks (Google)
    $382.80
    198 clicks · 3630 impressions
  • All campaigns · $382.8047 leads · $8.14 each

Calls are counted for the clinic. A campaign breakdown of calls is not available yet.

Searches

Led to an enquiry

  1. “dentist harbourview”$198
    77 clicks · 11 enquiriesNot blocked

No enquiry yet

No searches reported in this list.

Spent on searches we have since blocked

$0this month

Budget does not drop

What these searches cost before they were blocked, this month. The block stops more clicks on those searches. Your monthly budget does not drop by this amount. Google does not show every search.

The searches that cost the most, 1 to 11 Nov. Google hides searches that only a few people typed, to protect their privacy, so these lists do not add up to your total spend or leads.

How we count these numbers

Calls GHL's count of calls to your clinic's Google Ads tracking number, grouped by Perth day. Missed calls = calls minus answered calls.

Lead A GHL call to that number, a form or a booking click counted by Google Ads. Booking clicks include button clicks and booking-page events, not confirmed appointments. Leads = calls + forms + booking clicks. Calls, leads and cost per lead are not available yet for months without GHL call counts.

Spend Only the money paid to Google for your ads. Our fee is separate and never added in, so cost per lead is spend divided by leads.

Even pace $1,088 / 30 days × 11 days with data = $398.75.

Updated 11 Nov 2026, 9:00 am. Spend, forms and booking clicks are imported from Google Ads and can trail its screen by up to a day. GHL call counts: 11 Nov 2026, 9:00 am.

What our AI agents may do

Our AI agents act on their own

  • Every change records before, after and why
  • Block searches that are not for your clinic
  • Write new headlines and descriptions, including prices, offers and clinical claims, checked against the AHPRA advertising rules
  • Pause ads that clearly do worse
  • Add keywords from searches that became enquiries
  • Change the ad schedule and the area around your clinic
  • Fix ads that Google turned down
  • Move money between your campaigns, or raise total spend by up to 10% a day when the clinic data supports it. We record the reason

Ask you first

  • Campaigns you ask for
  • Budget rises over 10% in a day

Stop and tell our team

  • A change made results worse: it is undone and our team is told
  • A change would go past the money limits
  • Bid or target raises, and conversion or tracking changes
  • Data is missing or does not add up: no budget raises until it is fixed
  • Google or Meta turns a change down on policy

Never

  • Messages to patients or clients
  • Permanent deletes
  • Billing, passwords, keys and account access are owner-only