Google Ads

Harbourview Dental (sample)Google AdsAbout this pageFinds people searching for a dentist right now. Spend, leads and the changes our AI agents made.

This demo shows sample data. It is read only: nothing you do here changes anything.

Google Ads

Finds people searching for a dentist right now

Whole month, compared with September and Oct 2025

Good1 to 31 OctUpdated 11 days agoSample

October: 125 calls, forms and booking clicks at $8.43 each, under your $40 target, with $1,054 of $1,082 spent.

Leads

125

↑ 10 vs Sep

62calls63forms0Booking clicks (Google)

GHL + Google Ads · 31 Oct, 9:00 am

Cost per lead

$8.43

↓ $0.23 vs Sep

Under targetTarget $40 or less

GHL + Google Ads · 31 Oct, 9:00 am

Spend

$1,054of $1,082

Google Ads' share of the $1,400 budget

97% of this channel's share

Within budget

Google Ads · 31 Oct, 9:00 am

What did your callers want?

October 2026 · Your clinic's tracked calls, analysed for what callers asked about.

Calls analysed
62
Said they were new patients
43
Interested in an appointment
4937 yes · 12 maybe
Raised price concerns
15High or medium concern

Compared with September 2026: 2 more calls analysed; 1 more new-patient calls; 1 more appointment enquiries; no change in calls with price concerns.

Top treatments asked about

  1. Check-ups and cleans43 calls
  2. Emergency care12 calls
  3. Children's dentistry9 calls

A call can include several treatments. Appointment interest is not a confirmed booking.

Google Ads · October · Harbourview Dental (sample)

What we did, and how it is going

We check each change about 4 weeks after it goes live. If it did not help, we undo it and tell you.

Changes this month

0

0 done0 being measured

First result

Not available yet

Calls from your ads, 1 to 31 Oct

62

Counted by GHL

Calls from your Google Ads each day, with our changes

Numbers mark the changes below. Grey ticks are days with no data.

024Thu, 1 Oct: 2 calls1 OctFri, 2 Oct: 3 callsSat, 3 Oct: 1 callSun, 4 Oct: 2 callsMon, 5 Oct: 3 callsTue, 6 Oct: 1 call6 OctWed, 7 Oct: 2 callsThu, 8 Oct: 3 callsFri, 9 Oct: 1 callSat, 10 Oct: 2 callsSun, 11 Oct: 3 calls11 OctMon, 12 Oct: 1 callTue, 13 Oct: 2 callsWed, 14 Oct: 3 callsThu, 15 Oct: 1 callFri, 16 Oct: 2 calls16 OctSat, 17 Oct: 3 callsSun, 18 Oct: 1 callMon, 19 Oct: 2 callsTue, 20 Oct: 3 callsWed, 21 Oct: 1 call21 OctThu, 22 Oct: 2 callsFri, 23 Oct: 3 callsSat, 24 Oct: 1 callSun, 25 Oct: 2 callsMon, 26 Oct: 3 calls26 OctTue, 27 Oct: 1 callWed, 28 Oct: 2 callsThu, 29 Oct: 3 callsFri, 30 Oct: 1 callSat, 31 Oct: 2 calls31 Oct

The changes

  1. No Google Ads changes this month.
See the whole timeline

Coming up

What happens next

Nothing dated yet.

Your practice

Patients and return, Oct

If each new patient is worth $1,000:

about $27 to $28for every $1 of ads

Counting all new patients, not only ones from ads.

37 new patients, one dot each. Tied to an ad call or form: Not available yet

Why

37 × $1,000 ÷ $1,364 ad spend. Monthly only, from the count your practice gives us. This uses the same month spend as Home's Spend vs budget, across both paid channels. We use your own patient value when you give it to us.

Cost per lead

$8.43

Target $40.00

On target

Down 3% vs Sep

Search share

70%of the searches the ads could show for

15% lost to budget

10% lost to ad rank

Campaigns
  • Check-ups (sample)63 forms · 0 booking clicks (Google)
    $1,054
    527 clicks · 9765 impressions
  • All campaigns · $1,054125 leads · $8.43 each

Calls are counted for the clinic. A campaign breakdown of calls is not available yet.

Searches

Led to an enquiry

  1. “dentist harbourview”$558
    217 clicks · 31 enquiriesNot blocked

No enquiry yet

No searches reported in this list.

Spent on searches we have since blocked

$0this month

Budget does not drop

What these searches cost before they were blocked, this month. The block stops more clicks on those searches. Your monthly budget does not drop by this amount. Google does not show every search.

The searches that cost the most, 1 to 31 Oct. Google hides searches that only a few people typed, to protect their privacy, so these lists do not add up to your total spend or leads.

How we count these numbers

Calls GHL's count of calls to your clinic's Google Ads tracking number, grouped by Perth day. Missed calls = calls minus answered calls.

Lead A GHL call to that number, a form or a booking click counted by Google Ads. Booking clicks include button clicks and booking-page events, not confirmed appointments. Leads = calls + forms + booking clicks. Calls, leads and cost per lead are not available yet for months without GHL call counts.

Spend Only the money paid to Google for your ads. Our fee is separate and never added in, so cost per lead is spend divided by leads.

Even pace $1,082 / 31 days × 31 days with data = $1,081.82.

Updated 11 days ago. Spend, forms and booking clicks are imported from Google Ads and can trail its screen by up to a day. GHL call counts: 31 Oct 2026, 9:00 am.

What our AI agents may do

Our AI agents act on their own

  • Every change records before, after and why
  • Block searches that are not for your clinic
  • Write new headlines and descriptions, including prices, offers and clinical claims, checked against the AHPRA advertising rules
  • Pause ads that clearly do worse
  • Add keywords from searches that became enquiries
  • Change the ad schedule and the area around your clinic
  • Fix ads that Google turned down
  • Move money between your campaigns, or raise total spend by up to 10% a day when the clinic data supports it. We record the reason

Ask you first

  • Campaigns you ask for
  • Budget rises over 10% in a day

Stop and tell our team

  • A change made results worse: it is undone and our team is told
  • A change would go past the money limits
  • Bid or target raises, and conversion or tracking changes
  • Data is missing or does not add up: no budget raises until it is fixed
  • Google or Meta turns a change down on policy

Never

  • Messages to patients or clients
  • Permanent deletes
  • Billing, passwords, keys and account access are owner-only