Google Ads
Leads
114
↑ 5 vs Jul
62calls52forms0Booking clicks (Google)
GHL + Google Ads · 31 Aug, 9:00 am
This demo shows sample data. It is read only: nothing you do here changes anything.
Google Ads
Finds people searching for a dentist right now
Good1 to 31 Aug
August: 114 calls, forms and booking clicks at $8.81 each, under your $40 target, with $1,004.40 of $1,070 spent.
Cost per lead
$8.81
↓ $0.18 vs Jul
$40
Under targetTarget $40 or less
GHL + Google Ads · 31 Aug, 9:00 am
Spend
$1,004of $1,070
Google Ads' share of the $1,400 budget
94% of this channel's share
94%
Within budget
Google Ads · 31 Aug, 9:00 am
What did your callers want?
August 2026 · Your clinic's tracked calls, analysed for what callers asked about.
- Calls analysed
- 62
- Said they were new patients
- 43
- Interested in an appointment
- 4937 yes · 12 maybe
- Raised price concerns
- 15High or medium concern
Compared with July 2026: no change in calls analysed; no change in new-patient calls; no change in appointment enquiries; no change in calls with price concerns.
Top treatments asked about
- Check-ups and cleans43 calls
- Emergency care12 calls
- Children's dentistry9 calls
A call can include several treatments. Appointment interest is not a confirmed booking.
Google Ads · August · Harbourview Dental (sample)
What we did, and how it is going
We check each change about 4 weeks after it goes live. If it did not help, we undo it and tell you.
Changes this month
0
0 done0 being measured
First result
Not available yet
Calls from your ads, 1 to 31 Aug
62
Counted by GHL
Calls from your Google Ads each day, with our changes
Numbers mark the changes below. Grey ticks are days with no data.
The changes
- No Google Ads changes this month.
Coming up
What happens next
Nothing dated yet.
Your practice
Patients and return, Aug
If each new patient is worth $1,000:
about $25 to $26for every $1 of ads
Counting all new patients, not only ones from ads.
33 new patients, one dot each. Tied to an ad call or form: Not available yet
Why
33 × $1,000 ÷ $1,314.40 ad spend. Monthly only, from the count your practice gives us. This uses the same month spend as Home's Spend vs budget, across both paid channels. We use your own patient value when you give it to us.
Cost per lead
$8.81
Target $40.00
On targetDown 2% vs Jul
Search share
66%of the searches the ads could show for
15% lost to budget
10% lost to ad rank
Campaigns
- Check-ups (sample)52 forms · 0 booking clicks (Google)465 clicks · 8835 impressions
- All campaigns · $1,004.40114 leads · $8.81 each
Calls are counted for the clinic. A campaign breakdown of calls is not available yet.
Searches
Led to an enquiry
- “dentist harbourview”$558217 clicks · 31 enquiriesNot blocked
No enquiry yet
No searches reported in this list.
Spent on searches we have since blocked
$0this month
Budget does not dropWhat these searches cost before they were blocked, this month. The block stops more clicks on those searches. Your monthly budget does not drop by this amount. Google does not show every search.
The searches that cost the most, 1 to 31 Aug. Google hides searches that only a few people typed, to protect their privacy, so these lists do not add up to your total spend or leads.
How we count these numbers
Calls GHL's count of calls to your clinic's Google Ads tracking number, grouped by Perth day. Missed calls = calls minus answered calls.
Lead A GHL call to that number, a form or a booking click counted by Google Ads. Booking clicks include button clicks and booking-page events, not confirmed appointments. Leads = calls + forms + booking clicks. Calls, leads and cost per lead are not available yet for months without GHL call counts.
Spend Only the money paid to Google for your ads. Our fee is separate and never added in, so cost per lead is spend divided by leads.
Even pace $1,070 / 31 days × 31 days with data = $1,069.81.
Updated 72 days ago. Spend, forms and booking clicks are imported from Google Ads and can trail its screen by up to a day. GHL call counts: 31 Aug 2026, 9:00 am.
What our AI agents may do
Our AI agents act on their own
- Every change records before, after and why
- Block searches that are not for your clinic
- Write new headlines and descriptions, including prices, offers and clinical claims, checked against the AHPRA advertising rules
- Pause ads that clearly do worse
- Add keywords from searches that became enquiries
- Change the ad schedule and the area around your clinic
- Fix ads that Google turned down
- Move money between your campaigns, or raise total spend by up to 10% a day when the clinic data supports it. We record the reason
Ask you first
- Campaigns you ask for
- Budget rises over 10% in a day
Stop and tell our team
- A change made results worse: it is undone and our team is told
- A change would go past the money limits
- Bid or target raises, and conversion or tracking changes
- Data is missing or does not add up: no budget raises until it is fixed
- Google or Meta turns a change down on policy
Never
- Messages to patients or clients
- Permanent deletes
- Billing, passwords, keys and account access are owner-only