This demo shows sample data. It is read only: nothing you do here changes anything.
Harbourview Dental (sample) ·
What we're doing: Google Ads
The changes we make to your Google Ads, and why.
November 2026
Added the suburb name to every ad headlineToo early. Result from 9 Dec
Before
Your local dentist
After
Suburb in every headline
- Why
- Local words help people see the clinic is nearby.
- Ahpra check
- Checked against Ahpra's advertising rules.
Our AI agents
September 2026
Moved ad budget from late evenings to morningsCost per lead down from $21 to $19 — Improved
Before
Even across the day
After
More from 7 to 11am
- Why
- Most calls that became bookings came in the morning.
- Ahpra check
- Checked against Ahpra's advertising rules.
Our AI agents
July 2026
Added a call button to the check-up adsCalls from ads up from 29 to 37 — Improved
Before
No call button
After
Call button on phones
- Why
- Most searches happen on a phone.
- Ahpra check
- Checked against Ahpra's advertising rules.
Our AI agents
May 2026
Stopped ads showing for searches that bring no patientsCost per lead down from $24 to $21 — Improved
Before
Showed for job searches
After
Job searches excluded
- Why
- They spent money without bringing an enquiry.
- Ahpra check
- Checked against Ahpra's advertising rules.
Our AI agents