This demo shows sample data. It is read only: nothing you do here changes anything.
Harbourview Dental (sample) ·
What we're doing: Google Ads
The changes we make to your Google Ads, and why.
November 2026
Added the suburb name to every ad headlineToo early. Result from 10 Dec
Before
Your local dentist
After
Suburb in every headline
- Why
- Local words help people see the clinic is nearby.
- Ahpra check
- Checked against Ahpra's advertising rules.
Our AI agents
September 2026
Moved ad budget from late evenings to morningsCost per lead down from $21 to $19 — Improved
Before
Even across the day
After
More from 7 to 11am
- Why
- Most calls that became bookings came in the morning.
- Ahpra check
- Checked against Ahpra's advertising rules.
Our AI agents
July 2026
Added a call button to the check-up adsCalls from ads up from 29 to 37 — Improved
Before
No call button
After
Call button on phones
- Why
- Most searches happen on a phone.
- Ahpra check
- Checked against Ahpra's advertising rules.
Our AI agents
May 2026
Stopped ads showing for searches that bring no patientsCost per lead down from $24 to $21 — Improved
Before
Showed for job searches
After
Job searches excluded
- Why
- They spent money without bringing an enquiry.
- Ahpra check
- Checked against Ahpra's advertising rules.
Our AI agents